MMarketing Against The Grain
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10 November 2022

5 Traits You Need To Make It Through the Recession

5Frameworks
3Insights

Frameworks in this episode

Mindset4 steps

Conviction-Based Perseverance

Make deliberate short-term trade-offs to pursue a deeply held long-term bet.

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Strategy4 steps

Feedback-Obsessed Early Warning System

Use direct feedback to improve faster and detect changing conditions early.

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Self-Mastery4 steps

Personal Investment Portfolio

Invest consistently in health and skills that expand future performance and options.

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Innovation4 steps

World-Class Iteration Loop

Test, learn, and rebuild repeatedly until accumulated improvements transform the result.

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Mindset4 steps

Worst-Case Reframing

Define the realistic downside, accept it, and redirect attention toward opportunity.

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take15:00

Useful Ideas Still Live in the Web's Forgotten Corners

Kipp says he continues to spend time on Medium, Reddit, and less fashionable parts of the Internet despite the attention given to TikTok and YouTube. His comment highlights the continuing value of channels that are no longer treated as the center of online culture.

  • Kipp remains a paid Medium subscriber.
  • He regularly explores Reddit and less fashionable online communities.
  • Older platforms can still contain valuable material.
  • Mainstream attention does not determine a channel's usefulness.

“I am a paid Medium subscriber.”

Kipp Bodnar · 15:00

“I spent a lot of time on Medium and Reddit and all the dark corners of the Internet that people have have forgotten or don't…”

Kipp Bodnar · 15:00
#medium#reddit#online research#content discovery

Q&A· 1

Q&A14:00

What Kipp Would Create Instead of 500 Blog Posts Today

Asked what he would do if starting again in 2022, Kipp says he would build a YouTube show rather than repeat his old blogging strategy. He views YouTube's difficulty, discovery system, and comment feedback as advantages for developing the ability to learn and teach in public.

  • Kipp would begin as a YouTube creator today.
  • Video is harder to produce than written blog content.
  • Comments and discovery create useful learning signals.
  • Teaching through a demanding medium builds skill over time.

“I would've learned how to become a YouTube creator.”

Kipp Bodnar · 14:00

“It's the predominant format of the world right now.”

Kipp Bodnar · 14:00
#youtube#content creation#learning#creator economy

Takeaway· 1

Takeaway01:30

Economic Downturns Feel Permanent, but History Says Otherwise

Kieran acknowledges that technology workers may face a difficult 12 to 18 months, including job losses and fewer opportunities. He argues that historical perspective can counter the short-term belief that the current downturn is unprecedented or permanent.

  • The technology sector may face a difficult 12 to 18 months.
  • Job losses and constrained opportunities are real rather than hypothetical.
  • Previous downturns eventually passed.
  • Short-term thinking makes difficult conditions feel permanent.

“And the other thing to remember is it will pass, right?”

Kieran Flanagan · 02:00

“If you look at history, we have had these times before, they have passed before.”

Kieran Flanagan · 02:00
#recession#tech#economic cycles#perspective