❝Story09:30
Turn Employee Productivity Into an Online Reality Competition
For Sticky Tasks, Kipp proposes an Amazing Race-style contest to find the world's most productive team. Participating companies would complete weekly tasks in a public online show, creating entertainment while demonstrating the product and generating leads.
- Recruit teams through a high-value prize and competitive application process
- Assign new productivity challenges every week
- Package the contest as a recurring online reality show
- Use applications to generate leads and free product signups
- Demonstrate the product's utility through entertaining competition
“I think they should do the most productive team in the world contest.”
“Launch an amazing race style competition where you put these teams from around the world, you give them uh different tasks every every week, and…”
#productivity#campaigns#reality-tv#lead-generation
❝Story13:00
Bring a Surprise Expert Into a Remote Team's Virtual Office
For virtual-workspace company Worker, Kieran proposes a campaign centered on the spontaneity remote work often lacks. Selected teams would unexpectedly receive a recognizable expert in their virtual office for a day of conversations and questions, while an assistant records the interactions for reusable campaign content.
- Build the campaign around restoring spontaneity to remote work
- Let teams apply without revealing which expert might appear
- Give the visiting expert a virtual desk inside the workspace
- Allow employees to hold informal conversations and ask questions
- Record and repurpose the interactions as proof of the product experience
“So what we're gonna do, Kip, is we're gonna launch a marketing campaign where the winning companies and teams will have a special guest join…”
“Your team can interact with, ask them questions.”
#remote-work#influencer-marketing#campaigns#content
❝Story19:30
Create Expert-Built Skills Tests With Public Leaderboards
For Toggle Hire, Kieran proposes recruiting respected practitioners to design definitive assessments for pivotal roles such as engineering and digital marketing. Public leaderboards, difficult passing thresholds, mentorship, and exclusive events would turn assessments into desirable professional credentials.
- Focus first on roles that are pivotal to hiring companies
- Recruit recognized experts to design the assessments
- Publish the tests and rankings publicly
- Keep passing thresholds difficult enough to preserve credibility
- Reward top performers with mentorship and exclusive access
“Then you get the best known people who have an audience in those categories to create the ultimate test, the ultimate front-end engineering test, the…”
“The people with the best grades get some kind of unique mentorship.”
#hiring#skills-testing#credentials#community
❝Story20:00
Use Role-Based NFTs to Connect Proven Candidates With Recruiters
The hosts extend Toggle Hire's assessment idea into an NFT-based credential and access system. Candidates who pass difficult tests could claim role-specific NFTs, while employers use wallet-based messaging, incentives, or gated access to contact qualified talent.
- Create a distinct NFT for each assessed professional role
- Allow successful candidates to claim the corresponding credential
- Use token ownership to provide access to curated job opportunities
- Let employers contact or incentivize verified candidates through wallets
- Design carefully around whether credentials should be transferable
“So you create an NFT for each role type.”
“Airdrop and incentive to actually talk to that company about a role they have.”
#hiring#nfts#credentials#recruiting#web3
❝Story23:00
Turn Hospitality Customers Into a Shared Consumer Benefits Network
For Stampede.ai, Kipp proposes aggregating benefits from hospitality customers into a consumer membership program. The resulting audience and newsletter would promote participating venues, give Stampede distribution leverage, and make its software more valuable as a source of new customers rather than only an operational tool.
- Ask participating hotels and restaurants to contribute consumer benefits
- Aggregate those benefits into a free membership or card
- Promote participating venues through a shared newsletter
- Use consumer distribution to attract more hospitality businesses
- Position the platform as a customer-acquisition channel as well as software
“I think the magic for them is how do they work with their existing customer base to put some really cool benefits together and merchandise…”
“they're actually able to help them get net new customers.”
#hospitality#loyalty#distribution#customer-acquisition
❝Story25:30
Partner With an NFT Club to Unlock Hospitality Perks
The Web3 version of Stampede's benefits network would partner with an existing membership NFT project such as Pool Suite. Token holders would receive exclusive hospitality perks, while the partner promotes Stampede to a culturally relevant audience and participating venues gain exposure to prospective customers.
- Partner with an established membership-based NFT community
- Gate hospitality benefits by token ownership
- Share royalties or value with the community partner
- Use co-branded events and marketing to reach a desirable audience
- Show hospitality operators a practical Web3 business application
“And so if you own the pool suite NFT, you have access, it's like a virtual club.”
“And they could partner with Pool Suite and say, hey, if you're a pool suite holder, we have these exclusive benefits at all of these…”
#hospitality#nfts#partnerships#loyalty#web3