Why a CMO Title Can Make Your Next Job Harder
The hosts distinguish an executive title from executive-level scope. A person called a CMO while performing work equivalent to a manager or director may struggle in the next search because employers cannot reconcile the title with the candidate's actual capabilities.
- Titles do not reliably indicate operating scope
- Company size changes what an executive role means
- Inflated titles create mismatched expectations
- Growth should stretch capabilities without outrunning them
“You're doing a director of marketing job at some shitty company.”
“you don't wanna have like a succession of things that you've just not been able to like meet the bar on.”