MMarketing Against The Grain
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Matt Wolfe09 April 2024

Matt Wolfe Ranks The Best AI Tools For Marketers In 2024

2Frameworks
8Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Explainer· 1

Explainer02:00

Hume Could Turn Websites Into Emotion-Aware Concierges

Hume analyzes vocal inflections to infer emotions and add context to conversations. The speakers envision it guiding visitors to relevant website information or support documentation while adapting to signs of frustration, although its emotion detection is still unreliable.

  • Analyzes micro-inflections in a user's voice
  • Can navigate visitors to relevant website sections
  • Could combine spoken intent with emotional context
  • Remains too early and error-prone for dependable deployment

Hume actually listens to like the inflections in your voice

Matt Wolfe · 02:00

it said I detect anger in your voice what's wrong today Matt

Matt Wolfe · 02:30
#hume#voice-ai#customer-support#personalization

Tool· 6

Tool05:00

Suno Makes Complete Brand Songs From a Single Prompt

Suno can generate a roughly two-minute song with lyrics, verses, choruses, and backing music from a style-and-subject prompt. It is still presented largely as a novelty, but marketers could test it for jingles, differentiated ads, and creator outro music.

  • Generates complete songs from natural-language prompts
  • Supports recognizable genre and era descriptions
  • Could accelerate high-volume jingle testing
  • Offers practical uses for ads and creator outro music

sunno is an app that creat songs

Matt Wolfe · 05:00

could do full two-minute songs

Matt Wolfe · 06:30
#suno#music-generation#jingles#advertising
Tool08:00

HeyGen Personalizes the Same Sales Video for Every Prospect

Beyond localization, HeyGen can create many versions of one video while inserting each recipient's name and company. Its newer motion capability can also re-dub footage of a person walking and gesturing, extending avatar video beyond static talking heads.

  • Bulk-generates personalized video variants
  • Can inject recipient and company names
  • Supports expressive walking and gesturing footage
  • Fits outreach and creator-style short-form video

you can add scale create you know 20 30 videos that all say the same thing but then inject the person's name and company name…

Matt Wolfe · 08:30

you don't have to really be saying anything and then go and dub it over with whatever you actually want coming out of the mouth

Matt Wolfe · 09:00
#heygen#personalization#video#outreach
Tool15:00

Opus Clips Finds and Edits Short Videos—But Only Some Land

Opus Clips searches long-form footage for potentially viral moments, reformats them, switches between presenter and screen views, and adds captions. The automation saves editing time, but Wolfe finds only about one or two clips from a batch of ten usable because the model can cut conversations before their payoff.

  • Finds candidate short-form moments automatically
  • Reframes presenter and screen-sharing footage
  • Adds social-style subtitles
  • Produces useful clips inconsistently
  • Best suited to teams trading precision for time savings

it'll generate you know 10 clips from one video and out of those 10 Clips I typically will find one or two of them

Matt Wolfe · 15:30

maybe 20% of the clips it grates for you will actually be usable

Matt Wolfe · 16:30
#opus-clips#short-form-video#editing#content
Tool18:30

ElevenLabs Makes Audio Versions of Written Content Nearly Automatic

ElevenLabs turns text into realistic speech, can clone a voice from a short sample, and exposes APIs for automated publishing workflows. The speakers highlight accessibility and convenience: readers can listen to articles while driving or when reading is difficult, and creators can make quick overdubs without rerecording.

  • Converts text into realistic speech
  • Can clone a voice from a short recording
  • Enables article-to-audio accessibility
  • Supports automated workflows through APIs
  • Also generates requested sound effects

it can actually learn any voice I think with 30 seconds of sample size

Matt Wolfe · 19:00

you can build little workflows where you're not even logging into 11 Labs if you don't want to

Matt Wolfe · 20:30
#elevenlabs#text-to-speech#accessibility#automation
Tool32:00

Pika and Runway Generate Short B-Roll You Can Extend or Repair

Pika and Runway create short video clips from prompts, typically beginning at three or four seconds and extending to around 16 seconds. That duration suits conventional B-roll, while inpainting lets creators select and replace a specific region rather than regenerate an entire clip.

  • Generates video directly from text prompts
  • Starts with short clips suited to B-roll
  • Allows clips to be extended
  • Supports targeted changes through inpainting

the videos are usually 3 to 4 seconds

Matt Wolfe · 32:00

you can generate a video and then sort of Select an area of the video and go all right I want to change just this…

Matt Wolfe · 32:30
#pika#runway#text-to-video#b-roll
Tool32:30

LTX Studio Builds a Full AI Video as an Editable Storyboard

LTX Studio assembles many short generated shots into a one- or two-minute video from a single prompt. Creators can inspect the resulting storyboard and re-prompt an individual shot, making it more suitable than single-clip generators for longer sequences and video-ad experiments.

  • Creates minute-scale videos from one prompt
  • Stitches together multiple short generated shots
  • Exposes the full result as an editable storyboard
  • Allows individual clips to be re-prompted
  • Could support longer B-roll and video advertising

LTX studio is one where you can give it a prompt and it will make a whole long video for you

Matt Wolfe · 32:30

you can go in and reprompt each little clip individually if you need to

Matt Wolfe · 33:00
#ltx-studio#storyboarding#text-to-video#video-ads

Takeaway· 1

Takeaway11:30

Why Claude 3 Replaced ChatGPT in Matt Wolfe's Daily Workflow

Wolfe uses Claude for summarization, bulleting, brainstorming, positioning, naming, and creative ideation. The episode argues that its large context window makes it a stronger text-based marketing copilot, while noting that ChatGPT retains advantages in web search and integrated image generation.

  • Supports daily summarization and brainstorming work
  • Handles large amounts of supplied context
  • Can analyze material approaching book length
  • Lacks ChatGPT's web search and built-in DALL-E capability

for me I use Claud every day it's bookmarked it's like open in one of my tabs constantly

Matt Wolfe · 11:30
#claude#chatgpt#copilot#content