MMarketing Against The Grain
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08 August 2023

These 9 A.I. Tools Are Better Than ChatGPT… (#145)

2Frameworks
11Insights

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take16:30

AI Could Make One-to-Ten-Person Businesses Far More Profitable

Kipp Bodnar argues that AI and automation will enable more highly profitable companies with only one to ten employees. He suggests a dedicated venture strategy could target the software and automation providers serving this historically difficult segment.

  • AI may increase the capability of very small teams
  • Higher profitability could reduce traditional small-business failure risk
  • A focused fund could back tools serving one-to-ten-person companies
  • The opportunity lies partly in enabling infrastructure rather than only the businesses themselves

Because of AI and automation, we are going to have more and more profitable, more successful one to 10 employee businesses

Kipp Bodnar · 16:30

the profitability of that category is going to improve.

Kipp Bodnar · 17:00
#small business#automation#venture capital#entrepreneurship

Explainer· 4

Explainer09:00

Six Categories Organizing the Early AI Application Market

Kieran Flanagan maps the early AI application landscape into chat models, creative tools, B2B applications, data analysis, knowledge work, and productivity. The taxonomy provides a snapshot of where product creation and investor attention were clustering.

  • Chat products include ChatGPT, Bard, Claude, LLaMA, Poe, and Perplexity
  • Creative products span writing, image, and video generation
  • B2B products target sales, support, success, and go-to-market operations
  • Data products add conversational interfaces to spreadsheets and company data
  • Knowledge tools help employees retrieve information dispersed across company systems
  • Productivity tools focus on accelerating individual work

one of the things I've been doing on AI is trying to like, map out where I see a lot of the momentum right now

Kieran Flanagan · 09:00

The fourth is data analysis, right?

Kieran Flanagan · 10:30
#ai market#software categories#b2b#productivity#creative ai
Explainer17:30

Why Personal AI Models on Phones Could Become a Major Category

The hosts highlight models operating on edge devices as a distinct AI opportunity. Products such as Rewind could place a private assistant over a person’s own activity and data, creating a category with relatively few but potentially large winners.

  • Edge models can operate directly on personal devices
  • Personal data can make assistants more context-aware
  • Local operation may offer stronger privacy and security
  • The category may consolidate around a small number of major providers

having personalized models in like, on your phone

Kipp Bodnar · 17:30

the handful of companies that win are going to win pretty big.

Kipp Bodnar · 18:00
#edge ai#personal ai#privacy#mobile
Explainer28:00

Latency Is the Missing Piece for Convincing AI Sales Avatars

The group argues that AI avatars remain unconvincing partly because of the delay between a user speaking and the system replying. Wolfe describes a game-conversation system that processes speech while it is still being delivered, suggesting that streaming inference, realistic voice synthesis, and avatars could soon converge.

  • Long response gaps make AI conversations feel artificial
  • Convey reportedly processes early words while the speaker continues talking
  • Streaming processing can reduce the response gap to milliseconds
  • ElevenLabs-style voices could reduce robotic delivery
  • Avatar tools could add a human-looking visual layer
  • The components existed but had not yet been unified into one sales product

the biggest problem with a lot of those tools is honestly, just the latency between when you ask it the question,

Matt Wolfe · 28:00

It's just the technologies all exist, I haven't just seen one tool pull 'em all together into a single

Matt Wolfe · 30:00
#ai avatars#latency#conversational ai#sales#gaming
Explainer31:30

Company-Specific Models Could Handle Nearly All Support Requests

Wolfe predicts that organizations will train AI systems on documentation and historical support conversations. Those models could answer in the company’s established style and resolve the overwhelming majority of requests without a human representative.

  • Company data can customize general-purpose language models
  • Documentation supplies factual product knowledge
  • Past conversations demonstrate how issues were handled
  • Customer support is positioned as an early high-value use case
  • Human representatives would focus on the small residual set of difficult cases

most large companies will have a plug and play version of a AI, like an LLM model just for them, right?

Kieran Flanagan · 31:30

these AI bots are gonna be able to handle 98.9% of the conversations that come through

Matt Wolfe · 33:00
#customer support#custom models#enterprise ai#knowledge base

Story· 4

Story01:00

The Decade of Experiments Behind Matt Wolfe’s AI Breakout

Matt Wolfe traces his path from digital marketing and WordPress education to affiliate marketing, podcasting, and eventually AI coverage. His sudden growth in 2022 rested on more than a decade of accumulated content-production and marketing skills.

  • Wolfe began content marketing in 2009
  • Affiliate promotions generated much of his long-term income
  • Early projects included courses, blogging, podcasting, and WordPress tutorials
  • His eventual AI success built on years of uneven experimentation

I've been doing digital marketing sort of stuff since 2009.

Matt Wolfe · 01:00

most of my income over the last decade has actually come from affiliate revenue from promoting other products in my content

Matt Wolfe · 01:30
#creator economy#career#affiliate marketing#youtube
Story04:30

Future Tools Began as Matt Wolfe’s Personal AI Spreadsheet

Wolfe created Future Tools because a spreadsheet containing around 100 AI products had become difficult to navigate. Sharing the database publicly turned an internal organizational aid into a website attracting more than a million monthly views.

  • The project began as a solution to personal information overload
  • A spreadsheet became unwieldy at roughly 100 rows
  • A Twitter share helped the website spread
  • The site grew to over one million monthly views

I literally built Future Tools as like a database for myself to kind of wrap my head around what tools I've come across and what…

Matt Wolfe · 04:30

now, it gets over a million views per month

Matt Wolfe · 05:00
#future tools#ai tools#product origin#audience growth
Story24:00

The Voice Clone So Accurate Its Owner Couldn’t Recognize It

Wolfe recalls training ElevenLabs on his voice and initially believing the output did not sound like him. Viewers said they could not tell when the synthetic speech began, demonstrating both the technology’s quality and its potential for impersonation scams.

  • ElevenLabs could reproduce a voice from training audio
  • Wolfe experienced cognitive dissonance hearing his own clone
  • Viewers found the transition from real to synthetic speech difficult to detect
  • The same capability could support fraud and family-emergency scams

I didn't realize you stopped talking.

YouTube commenter quoted by Matt Wolfe · 24:30

this is mind-blowing, this is groundbreaking, but also, this scares the hell out of me.

Matt Wolfe · 25:00
#voice cloning#elevenlabs#deepfakes#fraud
Story34:30

Character.AI’s Appeal Became Clear Through Preteen Users

The hosts struggle to understand Character.AI’s valuation until Wolfe describes its popularity with his children and their peers. For middle-school-aged users, conversational characters function like a new generation of digital companions, though the adults worry about effects on real relationships and social skills.

  • Wolfe’s preteen children regularly used Character.AI
  • The product appeared popular among their similarly aged peers
  • Digital characters resemble an interactive evolution of Tamagotchi
  • Adult observers may underestimate demand because they are outside the core demographic
  • Synthetic companionship raises concerns about social and interpersonal development

among like, their age kids, like middle school aged kids, they love this sort of like, fun, digital

Matt Wolfe · 35:00

It's like the new Tamagotchi kind of thing, right?

Matt Wolfe · 35:30
#character ai#digital companions#children#social skills

Tool· 2

Tool23:30

Claude 2 Made Entire-Book Analysis Practical

Matt Wolfe describes Claude 2’s 100,000-token context window as a major practical breakthrough. The capacity made it possible to provide very long documents and ask questions, summarize material, extract bullets, or assist with rewriting.

  • Claude 2 supported a 100,000-token context window
  • Users could analyze books and very long articles
  • Wolfe preferred it for summarization and bullet extraction
  • Large context changed what could be handled in one interaction

you can essentially upload an entire book, and ask questions of that book, right?

Matt Wolfe · 23:30

I've actually started using Claude 2 almost more than ChatGPT

Matt Wolfe · 23:30
#claude#anthropic#long context#summarization
Tool26:00

Matt Wolfe’s AI Toolkit for Images and Video Effects

Wolfe names Midjourney, Leonardo.ai, RunwayML, and Kaiber among his favored visual-creation tools. Leonardo’s trainable styles and the video tools’ unusual effects are particularly useful for producing visuals that make viewers curious about the creative process.

  • Midjourney’s model updates repeatedly improved image quality
  • A web interface was being tested as an alternative to Discord
  • Leonardo.ai could train on collections of preferred images
  • RunwayML and Kaiber supported distinctive AI video effects

every time Midjourney releases a new update, that just blows my mind.

Matt Wolfe · 26:00

You can upload a whole bunch of images that you like, and it will train on those styles

Matt Wolfe · 26:30
#midjourney#leonardo ai#runway#kaiber#video