MMarketing Against The Grain
← All episodes
10 March 2026

This One Chart Exposes Why Most Companies Are Failing At AI

6Frameworks
9Insights

Listen

Frameworks in this episode

Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Myth Buster· 1

Myth Buster08:30

AI Transformation Will Cost More Than a Chatbot Subscription

Closing the gap between theoretical AI capability and real deployment will require substantial inference and compute spending. The hosts caution that present model prices are subsidized and that serious organizational implementation may cost tens of thousands of dollars rather than tens or hundreds.

  • Current model pricing may understate the eventual economic cost
  • Production automation consumes significant inference and compute
  • Broad transformation requires more investment than individual subscriptions
  • Implementation economics should be included in AI plans

All the cost of these models is greatly subsidized right now.

08:30

It's not going to be tens of dollars or hundreds of dollars. It's going to be tens of thousands of dollars, right?

09:00
#ai costs#inference#compute#transformation

Hot Take· 2

Hot Take00:30

Why Better AI Models Will Not Decide Which Companies Win

The hosts argue that model capability is no longer the main constraint on business value from AI. Leading models are already capable enough for most users, so competitive advantage now depends more on integrating them into real workflows.

  • Model benchmarks improve faster than organizational adoption
  • Most users are not constrained by model intelligence
  • Workflow integration is becoming the decisive capability

Model capabilities are not the important thing right now in the AI industry.

01:00

The really hard thing about AI is actually integrating it into your existing workflows.

03:00
#ai models#competitive advantage#adoption
Hot Take06:30

The Biggest AI Bottleneck Is Human Adoption

The hosts describe a wide divide between AI founders, occasional chatbot users, and the majority of people who have little or no practical exposure to AI. They contend that improving models cannot by itself overcome this gap in skills, habits, and organizational behavior.

  • Advanced AI users operate in a different reality from average customers
  • Many users limit AI to questions or simple email drafting
  • A cited survey found that 84% of respondents had never used AI
  • Human and organizational change may take far longer than model development

I think this is honestly one of the most important points we've ever made on the show is that the bottleneck is humans.

06:30

That's how early we are.

08:00
#human behavior#ai literacy#change management#adoption

Explainer· 1

Explainer02:00

The Chart Revealing AI's Enormous Adoption Gap

An Anthropic chart compares the work AI could theoretically cover with the work it currently covers in practice. The hosts interpret the large gap between those measures as a business opportunity rather than merely a prediction of job displacement.

  • Theoretical coverage estimates where AI could perform useful work
  • Observed coverage measures where AI is actually being deployed
  • The gap represents unrealized operational and commercial value
  • Coding and business processes show progress but remain far below their potential

The red is the observed AI coverage, just how much AI is being deployed within this industry and how much of that work it is…

02:30

The single biggest opportunity on this chart is actually the gap between the red and the blue.

08:00
#anthropic#ai adoption#automation#business opportunity

Story· 1

Story04:30

What Electrified Factories Teach Us About AI Transformation

Factories initially gained little from electricity because they replaced steam power without redesigning their layouts or processes. Productivity accelerated only after businesses reorganized their operations around electric motors, offering a historical parallel for AI adoption.

  • Electricity became a commodity decades before widespread factory adoption
  • Early factories preserved layouts designed for steam power
  • Substituting technology without changing processes produced limited gains
  • AI-native organizations must redesign workflows, teams, and skills

They just swapped street steam for electricity and then ran the same processes.

05:00

The productivity explosion of electricity when in factories only happened when they redesigned their factory floor around electricity, right?

05:00
#electricity#industrial history#ai transformation#workflow design

Tool· 2

Tool06:00

Use Job Openings to Decode an AI Company's Strategy

The hosts suggest asking an AI search tool to tabulate open roles at major AI labs. Hiring patterns, particularly demand for forward-deployed engineers, reveal that these companies see implementation inside customer organizations as a strategic bottleneck.

  • Compare open roles across major AI companies
  • Group vacancies by role and business function
  • Use hiring priorities as evidence of company strategy
  • Watch demand for specialists who integrate AI into customer workflows

Because if you ask who they're hiring for, it tells you a lot about their strategy.

06:30

They are hiring for Ford deployed engineers, right?

06:30
#competitive intelligence#hiring#ai labs#forward-deployed engineers
Tool13:00

Turn Workflow Recordings Into an AI Automation Map

Teams can record Loom videos showing how they perform recurring work, transcribe those recordings, and supply the transcripts to an AI transformation skill. The skill can then analyze actual workflows and propose where AI could assist or automate tasks.

  • Record employees performing real workflows
  • Transcribe the recordings for structured analysis
  • Provide team context and transformation goals alongside the transcripts
  • Use AI to identify automation and workflow-redesign opportunities

Have your team just do a bunch of looms of how they work and then take those transcripts and then give it to your skill.

13:00

The skill extrapolates that using some sort of framework like you have here, and then creates the ways that AI can automate those things.

13:00
#loom#workflow analysis#automation#ai skills

Takeaway· 2

Takeaway08:00

The Top 5% of AI Users Are Pulling Far Ahead

Enterprise usage data reportedly shows that the most intensive AI users are orders of magnitude ahead of everyone else. The resulting disparity suggests that adoption depth, not simple access to a model, is already creating a meaningful performance divide.

  • Only a small share of companies have deployed agents in production
  • The most intensive users substantially outperform average adoption levels
  • Access to the same models does not produce equal business outcomes
  • Companies that operationalize AI early may compound their advantage

Only 8.6% of companies have even deployed an AI agent in production, right?

08:00

Like the gap between the top percentile and everyone else has never been greater.

08:00
#enterprise ai#agents#productivity gap#early adopters
Takeaway13:30

Validate AI Transformation Skills With Fictional and Real Cases

The hosts decline to release their unfinished transformation skill immediately. They plan to simplify its inputs, iterate on it, and test it against both fictional and real organizations before deciding that it is reliable enough to share.

  • Reduce input complexity before broad adoption
  • Iterate collaboratively on the skill
  • Test multiple fictional scenarios first
  • Confirm performance with real-world examples before release

We want to go through a bunch of fictional examples, and then we want to do a couple real-world examples, and then we'll know it's…

13:30
#validation#ai skills#prototyping#quality assurance