Fund One Startup Build Each Month to Generate Demand
Kit proposes a recurring contest in which Lemon.io funds several months of development for one winning startup. The campaign could attract applicants, feed paid work into the marketplace, create case studies, and convert unsuccessful entrants into customers.
- Run a monthly startup pitch contest
- Award free development to one winner
- Treat marketplace spending as a marketing expense
- Convert non-winning applicants into paying customers
- Document the build as proof of developer quality
“And I would consider doing a monthly pitch contest for all the startups out there.”
“And I pick one winner every month and I give them three to six months of free development on their product.”