19 June 2025

Use This Free Tool To Win Traffic From ChatGPT

1Frameworks

8Insights

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Frameworks in this episode

Marketing8 steps

AI SEO Content Builder

Turn audience search questions into citation-ready pages for AI assistants

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Insights & moments

The myth-busts, hot takes, explainers, and tools worth keeping.

Hot Take· 1

Hot Take04:30

Prioritize Content Quality Over Model Speed

The host recommends using a strong reasoning model for important AI-search content, even when generation is slow. Since weak output is unlikely to rank, content quality is treated as more important than turnaround speed.

Use a capable model for high-value search content
Accept slower generation when quality materially improves
Do not expect sloppy content to earn strong rankings
Other models remain viable when speed matters more

“If this work is sloppy or low quality, we're not gonna get ranking.”
04:30

“So you would rather aim for higher quality than speed in this type of work because you are trying to get better rankings on these…”
04:30

#o3 pro#content quality#ai models#seo

Explainer· 2

Explainer00:00

Why Marketers Need Content Built for AI Search

Traditional Google traffic is declining as people increasingly use ChatGPT, Perplexity, and other LLMs to find information. The episode argues that marketers must deliberately create content these systems can discover, summarize, and cite.

Traditional Google search traffic is declining
AI assistants are becoming important discovery channels
Content must account for how LLMs retrieve and present answers

“One of the biggest things happening in marketing right now is the evolution of search.”
00:00

“And people's traffic from old school Google searches going down, down, down.”
00:00

#ai search#seo#content marketing

Explainer06:00

Reverse-Engineer Web Pages for LLM Discovery

The agent turns a query the audience might ask into a purpose-built page that provides a comprehensive answer. The objective is for LLMs to find, use, cite, and potentially repeat the brand's preferred information.

Start with a query the audience asks AI search engines
Generate a page specifically answering that query
Package the brand's accurate claims as a remarkable answer
Optimize for discovery and citation by LLMs

“I just put that topic right into my custom GPT, and it will write a custom page of information that is reverse engineered to give…”
06:00

“Have you been thinking about building web pages for robots and LLMs?”
07:00

#llm discovery#ai search#web content#brand visibility

Tool· 3

Tool01:00

Build a Custom GPT for AI-Friendly Content

The host demonstrates creating an AI SEO content builder through ChatGPT's custom GPT interface. A detailed markdown prompt supplies the agent's mission, rules, and workflow, while uploaded research gives it supporting knowledge about AI SEO.

Create an agent through ChatGPT's custom GPT interface
Add a detailed prompt containing the mission and workflow
Upload AI SEO research as contextual knowledge
Configure the agent to produce AI-friendly content

“I thought I would show you how to make a custom GPT to do that.”
01:00

“It gives it all the rules, it gives it the exact workflow it wants to do.”
02:30

#custom gpt#ai seo#chatgpt#content creation

Tool03:30

Ground the Content Agent with Deep Research

The host uses ChatGPT deep research to compile AI SEO best practices, downloads the result, and adds it to the custom GPT's knowledge. This gives the agent domain context it can consult while following its content-generation instructions.

Run deep research on AI SEO best practices
Export the research from ChatGPT's canvas
Upload the research to the custom GPT's knowledge
Use grounded context to improve content decisions

“So one of the other things I did is I did a deep research project in ChatGPT on AI SEO best practices.”
03:30

“I'm giving this GPT all of the knowledge that we have found about AI SEO best practices so that when it's making decisions and following…”
04:00

#deep research#knowledge base#ai seo#chatgpt

Tool07:30

Export AI-Search Content as Structured JSON

The demonstration configures the GPT to return JSON containing headings, formatting, and other page elements suitable for a web editor. The resulting article includes a concise answer, problem explanation, action checklist, pricing, entity coverage, and content metrics.

Export generated content as JSON
Preserve headings and formatting for web publishing
Include a concise TLDR and actionable sections
Track metrics such as word count and keyword density

“I had it export everything in JSON so it could go into a web editor and have the right heading and formatting and everything necessary…”
07:30

“It's got all of this marked up perfectly in JSON.”
09:00

#json#structured content#web publishing#ai seo

Takeaway· 2

Takeaway03:00

Write Source Articles AI Assistants Can Quote Directly

The custom GPT is instructed to create a definitive source article for a target query. Its output begins with a concise direct answer and is structured to increase the likelihood that major AI assistants will quote or summarize it.

Target one specific search query
Answer the query directly at the beginning
Make the article sufficiently thorough to serve as a source
Structure claims so AI assistants can quote or summarize them

“your mission is to write one source article so thoroughly that leading AI assistants, chat GPT, Perplexity, Gemini, Claude, quote and summarize it verbatim when…”
03:00

“start with a less than 45 word answer that directly answers the question around the topic, right?”
03:30

#zero-click search#llm visibility#content strategy

Takeaway08:30

Move Beyond Answers and Help Searchers Act

AI-search content should not merely state the answer. The demonstrated output also includes a fast-start checklist and practical details that help readers take the next step immediately.

Pair explanations with actionable guidance
Include a fast-start checklist
Cover practical details such as pricing and setup
Design pages to help readers progress from understanding to action

“One of my big things with AI SEO is that we're moving from just telling people what the answer is to helping people move to…”
08:30

“Fast start checklist.”
08:30

#actionable content#conversion#ai seo#checklists