MMarketing Against The Grain
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Strategy

One Nailed Workflow Expansion

Master one workflow, then expand the agent into adjacent responsibilities

Difficulty
Easy
Time to result
~weeks to results
Steps
5
Confidence
98%

Begin with one narrow, valuable workflow rather than asking a new AI employee to perform an entire job immediately. A bounded use case is easier to specify, equip, observe, and debug, which reduces failure points and creates an objective basis for trust. Run that workflow repeatedly until the agent produces dependable outcomes. Once it is competent, broaden its role into tasks adjacent to the original workflow, where its existing context and tools remain relevant. Continue managing it through ordinary status questions, feedback, and outcome reviews. The mechanism is progressive delegation: constrain the initial operating surface, establish reliable performance, and then widen responsibility without discarding the agent’s accumulated knowledge.

Origin

Extracted from Marketing Against The Grain during Nick Velescu's demonstration of building a first AI employee with Hermes.

Core principles

  • 01Start with a bounded use case
  • 02Reduce failure points before expanding scope
  • 03Build trust through reliable execution
  • 04Add adjacent responsibilities incrementally

How to run it

  1. 1

    Select One Workflow

    Choose a recurring workflow with a clear business outcome and meaningful value. Keep the initial responsibility narrower than a complete department or role.

    Pro tip Prefer a workflow whose inputs and outputs are already understood.

    Watch out Starting with every possible task creates ambiguous expectations and more failure points.

  2. 2

    Define the Operating Boundary

    Describe what the agent should accomplish, which systems it may use, and where human approval or escalation is required.

    Pro tip Frame success as an observable outcome rather than a vague instruction.

    Watch out Do not grant unnecessary autonomy before you can evaluate its work.

  3. 3

    Nail the Use Case

    Run the workflow repeatedly, inspect outputs, correct errors, and refine its context until performance becomes dependable.

    Pro tip Ask for progress reports and concrete operating metrics.

    Watch out Do not expand the role merely because the first run looked promising.

  4. 4

    Add Adjacent Tasks

    Extend the agent into responsibilities that reuse its existing context, tools, and domain knowledge. Introduce one meaningful extension at a time.

    Pro tip Choose tasks naturally upstream or downstream of the proven workflow.

    Watch out Unrelated tasks may require a separate specialist agent.

  5. 5

    Manage by Conversation

    Request updates, give feedback, and ask the agent to improve its process just as you would with an employee.

    Pro tip Tie feedback to observed outcomes and the next bounded batch of work.

    Watch out Conversational accessibility does not remove the need for oversight.

In the wild

From Re-engagement Emails to Pipeline Support

A business first assigns an agent to identify dormant customers and draft a three-email re-engagement sequence. After the drafts and targeting prove reliable, the same agent sends approved campaigns, monitors replies, reports performance, and hands qualified conversations to a salesperson.

A bounded email workflow grows into an adjacent sales-support role without an uncontrolled jump in scope.

Common mistakes

Starting With an Entire Job

An unrestricted mandate makes failures harder to diagnose and success harder to measure. Begin with one use case instead.

Expanding Before Reliability

Adding responsibilities before the initial workflow is stable compounds errors and undermines trust.

Is it for you?

Best for

Businesses deploying their first autonomous agent into a recurring operational workflow.

Not ideal for

One-off tasks that do not justify setup, monitoring, or repeated execution.

From the transcript

starting with a workflow is how I like to start because it's a it's a single use case, makes things clearer, simpler, less failure points.…

Nick Velescu · 02:00

But then after you have that, it's also just a very competent, yeah, employee that can do other things too, adjacent to that task that…

Nick Velescu · 02:00

start with one workflow, and then over time it really just does feel like you have an employee sitting in your Slack, sitting on your…

Host · 02:30

From the episode

Build An Army Of AI Employees To Run Your Business (With Hermes AI)