The full index
Frameworks
Every named framework pulled from the show — searchable, filterable, and structured down to the steps, examples, and mistakes.
14 frameworks
Customers Before Capital Rule
Prove demand and traction before making venture fundraising the first task.
Paid Acquisition Economics Scorecard
Scale advertising through ROAS, payback, conversion, and halo effects
Zero-Based Marketing Portfolio Allocation
Rebuild spending from strategy and fund unequal bets across people and programs.
Happiness Spending Ladder
Direct discretionary spending toward uses that produce more durable happiness.
Time to Return Investment Rule
Scale acquisition by measuring when each cohort returns its cash
AI Investment Durability Scorecard
Evaluate AI companies by distribution, economics, defensibility, and platform exposure
BOGO Unit-Economics Check
Compare bundle profit and customer need before trusting free
Cash-Buffer Optionality Rule
Keep fixed costs low so you can invest beyond immediate revenue.
Go-to-Market Efficiency Two-by-Two
Balance investments by time horizon and return shape
Total Cost of Free Audit
Expose every monetary and nonmonetary price hidden behind free
Early-Stage AI Product Investment Scorecard
Rank AI startups by defensibility, use-case value, market potential, and team quality.
Premium-Funded Marketing Flywheel
Use premium margins to finance compounding brand investment.
Task-to-Model Routing
Match each AI task to the cheapest model capable of doing it well
Token-Funded Early Acquisition
Exchange a controlled share of future liquidity for present user growth.